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American Dream: Elite Automotive

Author by Cornerstone Community Bank
Friday, June 03, 2016


Excellence and affordability isn't just for the elite at Elite Automotive.

Founded in 2008, Elite is a family-owned-and-operated auto repair and maintenance shop, where they take great pride in providing customers with top-quality products and excellent service. Craig Smith and Bryson Schenk bring more than 30 years of combined experience to their customers in Red Bluff and surrounding areas. 

Smith and Schenk opened Elite Automotive at 20815 Dalby Lane in Red Bluff after the economic downtown led to the closure of Red Bluff Chrysler Dodge in 2008. Together, they set out to provide superior, affordable service to the community. They’ve been growing every year.

“It’s been phenomenal,” says Kim Smith, Craig’s wife. “We have local customers, but people who come from far away, too. The guys are really good with trucks and diesel, and we have a lot of farmers and ranchers who come in.”

The owners’ mission is to provide top-quality products and excellent service. Their labor is guaranteed and their shop processes are aligned with state and national regulations regarding environmental safety. And their reputation for honest, reliable service carries great weight among their customers. 

This is especially appreciated among their elderly customers on fixed incomes, as an owner will sit down with them, explain what needs to be done right away, and encourage them to start saving now for the things that will need to be done down the road to keep their vehicle running safely.

“They can start planning, and they appreciate that,” Kim says.

The owners of Elite Automotive want to make maintenance simple, keep vehicles running at their best and eliminate any guesswork for customers. They’re a one-stop shop for maintenance and service, including oil changes, tires, inspections and repairs.

They’re good, honest, hardworking people who want to do the best they can for the community at large,” Kim says. 

As such, they are members of Red Bluff-Tehama County Chamber of Commerce, Tehama County Farm Bureau, Tehama County Cattlemen’s Association, Corning Little League, Red Bluff High School football, Future Farmers of America and 4-H.

What do they enjoy most about living and working in Tehama County? “It’s the people, the customers, the friendships that we’ve made over the years,” Kim says. “Red Bluff is a great community.”